Photo Credits: Phoenix Building Solutions. Businesslogos.net
In early 2007, FNJ Group acquired Benchmark Homes, and formed a new company with the assets known as Phoenix Building Solutions. Phoenix needed to establish an identity for itself and corporate logo. Tom Hennings was established as the President and COO of Phoenix Building Solutions by his business partners Edward J. Fanning and Nikola Ljubisavljevic (Nick Jevic). Together the three amigos pillaged a corporate identity and violated copyright laws.
The birth of Phoenix Buildings Solutions was not out of the decaying ashes but rather out of convince. The company stole and adopted a corporate logo featured on Businesslogos.net, and pawned it off as their own original concept. Even more shocking is the corporation name, was apparently stolen from the exact same logo design. The stolen logo was for “Apex Building Solutions, Inc” and the company altered the name and logo slightly to “Phoenix Building Solutions, Inc” and modified the logo design. How convenient that another corporation was to provide Ed, Tom and Nick with the building blocks to form a corporate identity.
On Phoenix’s website they have a section devoted to their business practices and it quotes “We are committed to maintaining the highest level of integrity and honesty throughout all aspects of our business”, then later goes on to say “We are committed to the highest standards of professionalism, we pursue innovation, and we deploy imagination.” (Read the whole quote) Apparently Ed Fanning, Nick Jevic, and Tom Hennings’ imagination failed to evolve past the Homo Erectus stage of the evolutionary trail.
Phoenix Building Solutions is a corporation that designs and builds modular homes. It does not take a lot creative genius to steal an idea or concept, so I ask you how original are their products if they can’t even develop a name and logo?
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